Iss Pyaar Ko Kya Naam Doon? Ek Baar Phir

The show revolves around Shlok Agnihotri and Aastha Kirloskar. It tells the story of Shlok, a cunning business executive struggling with a recent breakup, which shapes his chauvinistic personality and actions. Shlok becomes entangled in a world of chauvinistic beliefs and hatred for love. Aastha, a progressive and liberal girl committed to driving change and fostering equality, crosses paths with Shlok, who becomes increasingly irritated by her nature. Shlok pretends to love Aastha and marries her, driven by a desire for revenge who mistakenly holds her accountable for the reputational damage to him and his family.